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Facebook Networking and Lead Generation: A Guide for Entrepreneurs, Freelancers, and other Professionals, by C.K. Mayse
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Facebook Networking and Lead Generation is for small business owners, freelance artists, writers and those that earn an income using referrals and/or building relationships. Learn how to polish your Facebook profile, build a professional image on Facebook and generate contacts without a fan page. Use your personal Facebook Timeline to network and make contacts without posting ads or being ‘sales-y.’
Whether you are a salesperson, a real estate agent, a photographer or a network marketer, you can bet that intelligent people planning to conduct business with you will search you out online. Consumers have been known to research their insurance agent, personal trainer and even hair stylists before doing business with them.
This book was written to help the individual professional, salesperson, or freelancer working to promote a small business or a single career. Facebook resources for businesses, corporations and other entities are plentiful. The majority of the resources assume that the reader seeking guidance has a fan page. It is rare that material focuses on what a particular person should do to improve relationships with clients or prospects. It’s even rarer to find instruction on using a personal Facebook Timeline or profile to network and attract leads.
This book focuses on you, the individual.
- Sales Rank: #1960755 in eBooks
- Published on: 2012-06-14
- Released on: 2012-06-14
- Format: Kindle eBook
From the Author
Noticing that many of my colleagues were inadvertently presenting themselves as inept and unprofessional, on various social networks, it was time to help. They had no idea that their online social media profiles and etiquette contributed to their business image. Whether or not prospects would be receptive to what they had to offer, was sometimes impacted by their social media image on Facebook. These entrepreneurs needed specific details on what to do and what not to do.
Facebook Networking and Lead Generation is for those who need to polish their profiles, assistance with their individual strategies, and help generating contacts from their social media pool. It's definitely an aid for those that may not realize they look clumsy and unprofessional online.
From the Back Cover
Who Should Read This Book? Anyone who relies on relationship building and developing rapport to generate business, close a sale or gain employment by networking should read this book. The short list includes:
Freelance artists, designers, photographers,
Freelance writers, engineers
Independent consultants
Salespersons of all kinds
Real estate agents, brokers
Mortgage specialists, various salespersons
Recruiters
Travel agents
Insurance agents
Network marketers
Facebook Networking and Lead Generation is for small business owners, freelance artists, writers and others who earn an income using referrals and/or building relationships. Learn how to polish your Facebook profile, build a professional image on Facebook and generate contacts without a fan page. Use your personal Facebook Timeline to network and make contacts without posting ads or being 'sales-y.'
This book was written to help the individual professional, salesperson, or freelancer working to promote a small business or a single career.
About the Author
With over 10 years' experience working and writing online, Krissy believes that it's important to put yourself in the mind of the reader. What are they thinking? What are they going through that led them to search out a specific topic? What are scenarios they might be facing and what information will they find valuable? The answers to these questions result in writing the perfect content for clients.Her reputation for writing easy to understand instructions for Facebook users contributes to what she calls her Facebook niche. Having a fascination and much curiosity for what "Facebook will change next" gives her plenty to write about!
Having built a successful referral marketing business, she has 10+ years teaching other moms to work from home without selling or becoming saleswomen. In the past few years, she's moonlighted as a social media trainer and offers training on how to attract customers and referrals using Facebook.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Practical and Helpful
By K
I've been growing a home business on line and after reading this book I see some ways I have really been shooting myself in the foot without realizing it. I'll be implementing many of tips and steps outlined in this quick read. I'm so glad to have come across Mayse's guide.
1 of 1 people found the following review helpful.
A MUST read for Entrepreneurs
By greenfitmom
This book is a very quick and easy read that explains how to use the power of facebook to grow your small business. It's great for the independent Entrepreneur, the network marketer, the author and more. What you say, and more importantly what you don't say, on facebook can make a real difference and C.K. Mayse does a great job at explaining how to set up your profile in a professional way that creates curiosity. How to market yourself without looking like you are marketing yourself. And most importantly how to get your status updates seen by the most amount of people. No spoiler alerts here! Read the book for yourself and watch your business and your connections grow. I've seen my business grow from using the tips and techniques that are described in the book.
1 of 1 people found the following review helpful.
Excellent reference!
By Nicole
This is an excellent reference for anyone in sales, marketing, and networking (and a great read, overall) to utilize the Facebook/social media market.
One of my favorite tips Mayse suggests is not to post ads that give the impression you are "desperate or needy." So often we feel that if we have a product or service we truly believe in, we must get the word out in such fashion that it screams "PLEASE, PLEASE!" instead of simply encouraging a dialog or sharing a common interest. The subtle approach is one that appeals to most, garners the most interest, and gets results. Mayse does a very good job explaining how to do just that.
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