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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are — another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.
- Sales Rank: #66133 in Books
- Published on: 2015-11-10
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.00" w x 5.90" l, .0 pounds
- Binding: Paperback
- 262 pages
Review
It's one thing to use social media to try to gain followers and get your name out there; it's a totally different game to use proven direct response marketing principles to drive more leads and profits. This book delivers the keys to selling directly to cold traffic on social media, increasing your lead flow and opt-ins, to creating celebrity status online. Whatever measurable result you're after with social media, there are step-by-step strategies and simple, effective techniques in this book that will speed up the time it takes for you to get there and save you from frustration.
—Joe Polish, founder of Genius Network
This is the best book in the market today to drive sales to your business through social media marketing. It shows you how much more money you could be making every day.
—Brian Tracy, author of The Psychology of Selling
Forget about highlighting text or dog-earing pages ... I actually ripped several pages right out of the book and taped them on my office wall for easy reference. I was just thumbing through at first and found a Facebook tactic that I used on my own group page and got massive engagement within the hour. Crazy! This is absolutely the best social media marketing book available.
—Kevin Kruse, New York Times bestselling author and founder of The Kruse Group
Doubters Beware! Grizzled, head-in-the-sand marketers take note. Those who believe “clicks” are marketing, awaken! Yes, you must measure effectiveness of your campaigns. Yes, you want a highly leveraged ROI. And, yes, most firms have not yet figured out how to monetize internet-based marketing. That was me. But it doesn't have to be you. Each chapter reveals solutions to help you implement a profitable social media marketing strategy
—Larry V. Parman, former Secretary of Commerce for the State of Oklahoma, author of Above the Fray: Leading Yourself, Your Business and Others During Turbulent Times
As the CEO of a company that lives and breathes automation, I can say with certainty that the everyday entrepreneur should get their hands on No B.S. Guide to Direct Response Social Media Marketing. Kim does a great job laying out the tools, templates, and resources you need to create high social media ROI. Dan’s commentary focuses on creating, tracking, and monitoring those social media posts which align with his focus on direct-response marketing. All in all, if you are looking to grow your business using social media make this book your guide.
—Clate Mask, CEO and co-founder of Infusionsoft
If you want to understand how to move people to action with social media, dig into this book.
—Michael A. Stelzner, founder of Social Media Examiner
This book puts the “direct” in “direct response” with clear, candid, practical advice for anyone trying to rise above the avalanche of social media outreach. Their emphasis on results—meaning revenue, not awareness—is honest and a refreshing reminder how to allocate our time and resources most efficiently.
—Nell Minnow, author, columnist, movie critic for Beliefnet, and founder of Miniver Press
Social media can be a gigantic waste of time and energy or a seriously smart investment for your business. If you want to know the ROI-based way of doing it right read this book.
—Yanik Silver, founder Maverick1000 and author of Maverick Startup
FINALLY, a book that cuts through the social media BS and teaches the real secrets for turning leads into new and repeat business. If you're ready to super-charge your business with social media, then read and absorb the strategies from Kim Walsh-Phillips and Dan Kennedy. It will change your business.
—James Malinchak, featured on ABC’s Secret Millionaire, founder of “Big Money Speaker® Coach Boot Camp”
A lot has been written about leveraging social media and we have been conditioned to believe it’s easy, and it just happens. I haven’t found a book that clearly tells you how to leverage social media to generate leads—until now. Dan and Kim show you how to get a strong ROI, increased sales, and explain why you shouldn’t worry about metrics that don’t matter: “likes” and “comments.”
—David H. Mattson, CEO and president of Sandler Training
This book is so valuable that I’ve handed it to my staff to implement its techniques. Kim and Dan lay out exact methods with case studies on how they got the results, which are so often held close to the chest of marketers. They teach you how to convert cold leads to paying customers, and the exact metrics of options and lifetime value of a customer.
—Dr. Jeremy Weisz, founder of InspiredInsider
I'm usually a speed reader who can finish a book in a couple hours, but this book is so helpful that I savored it and read it slowly. I freakin' love how Dan puts down social media because he's voicing the issues that kept me from buying ads there. And I learned a lot from seeing how Kim's process can lead to the measurable results that Dan demands.
—Andrew Warner, founder of Mixergy.com
Social media marketing takes paramount importance in any business that seeks to grow. This book is loaded with ideas and strategies to help you grow an extraordinary enterprise.
—Dr. Nido R. Qubein, president of High Point University
If you are an entrepreneur or marketer, I highly recommend you get this book. After reading, and more importantly, applying direct-response marketing principles to your social media presence, you will be ahead of 99% of the marketers out there.
—Scott Duffy, founder and CEO of Content.Market
Walsh-Phillips and Kennedy deliver everything you need to accelerate your business’ growth online without any extraneous fluff. In hard-hitting bullets, two masters arm you with actionable tactics you will benefit from immediately. I’m personally starting to implement their strategies and will be advising my clients to do the same.
—Kaihan Krippendorff, CEO of Outthinker LLC, author of Outthink the Competition
If you want to grow your company with social media, you must read this book. I’ve read and reviewed a lot of business books. There’s so much fluff out there. Not this book. Dan and Kim go into detail with specific business building strategies for a return on your time and money.
—Clayton Morris, co-host of FOX & Friends, founder of ReadQuick App
Every time you communicate, you are either adding value or taking up space. No B.S. Guide to Direct Response Social Media Marketing teaches marketers how to cater messages for their audience. Dan and Kim’s combination of direct marketing principles and social media know-how make it easy for business owners to target their audience and stand out from competitors.
—Sally Hogshead, New York Times bestselling author and creator of the Fascination Advantage® Assessment
If you want success and a life of purpose, you can’t let fear and doubt bring you down. Read this book to empower you to own the social media space and let your light shine to those who desperately need to hear your message.
—Marshawn Evans Daniels, attorney, author, and speaker, Miss America and NBC’s The Apprentice finalist
A lot of time and money is wasted on social media marketing. Many so-called "experts" expound theories and strategies that simply don't work. In direct contrast, this book details how to take Dan Kennedy-style direct response marketing and apply it to social media to ensure real results. If you are going to use social media marketing for your business, arm yourself with this book by Kennedy and Walsh-Phillips.
—Rich Schefren, founder of Strategic Profits
About the Author
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ.
Kim Walsh-Phillips is the CEO of Elite Digital Group, a direct-response digital agency. She is an award-winning speaker, blogger, podcaster, author, and strategist. She lives in Long Branch, NJ.
Most helpful customer reviews
29 of 31 people found the following review helpful.
Dissapointing
By nn
I like Dan. I think he has the "magic touch", both as a author and as a marketer. Unfortunately this book is not written by him. The bulk of the material, something like 90% of it, is written either by his co-author Kim Walsh-Phillips or some of the other contributors. This should come as no surprise considering Dan admits in the opening chapter he is not a fan of social media. Why he decided to "co-author" a book about it is a mystery to me.
However this might not have been as disappointing had the book provided any real, useful strategies for social media marketing. Which, in my opinion, it does not. First of all, the title is misleading. This book's main and only focus is Facebook paid advertisements. It does not cover any other major social media platform, in fact, Twitter, Instagram and Pinterest get only an honorable mention of about 3 sentences each.
Second, one of Dan's only contributions to the book is a chapter on printed newsletter campaigns. I trust when he says that regular mail newsletters are still an effective form of marketing. However, i don't think it should belong in a book about social media.
I have other objections to this book but instead of listing them all here i will recommend a couple of books that actually hit the mark on how to navigate and make money from social media - "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk and "Platform" by Michael Hyatt. Both give solid, concrete, specific advice on how to successfully market in the social media jungle. Unlike this book which is mostly fluff and little substance.
PS. This really is a minor thing but I found the twittable quotes after each chapter annoying. Normally i would just ignore them but, in his own admission, Dan does not and would not use twitter, so they made the whole book feel even more inauthentic.
15 of 16 people found the following review helpful.
Good for people who don't like social media but love results
By Andrew Warner
What I like about this book is how skeptical it is about social media and advertising.
Dan is far from a social media fan. As Kim said, the guy still uses a fax machine. But he likes measurable results -- so do I. So the book is about how Kim's process can get measurable results for someone like Dan.
To do that, the book gives a solid framework and clear tactics.
5 of 5 people found the following review helpful.
Modern Marketing With Real Direct Response Measurable Results and Strategies
By focusedlife
The book is full of actionable stuff and is timely for today's modern marketer. Kim knows her s*** and I'm thankful she put this together. Even kind enough to respond to fan comments. If you want to implement the power of direct response into your online marketing...you need to get this book.
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